Needless to say... as HOK's resume grew, and the retro craze got more popular, the more maligned U.S. Cellular Field became with every new ballpark. Soon U.S. Cellular Field found itself in the same paragraphs with Dolphin Stadium and Montreal's Stade Olympic. Reinsdorf knew something had to be done fast because this stadium lost all of its luster in one season... like the flake coming off of a pseudo gold ring.