The reason?... you're looking at it.  ALLTEL Stadium. The stadium for the Jacksonville Jaguars has been named as hosts of the XXXIX Superbowl in 2005. Being that Alltel is a brand new, sparkling clean stadium, the government and the Super Bowl committee had a slight problem with what they saw as an eyesore... Vintage Wolfson park just didn't seem to fit in with that "brand new, sparkling clean" motif