A tobacco factory, spans the outfield from center to right. This was a target for all Bulls hitters. Not just to hit the pale blue building, but to hit a ball over it... that was the real goal. You may not have won a free steak, but you could boast... ad nauseum... to your team-mates for days. Some sluggers felt, that this 2-3 day license to  boast was way better, than any steak.